Design participants practise SBCE by reasoning, developing, and communicating about sets of solutions in parallel. As the design progresses, they gradually narrow their respective sets of solutions based on the knowledge gained. As they narrow, they commit to staying within the sets so that others can rely on their communication. In SBCE, critical design decisions are deliberately delayed until the last possible moment to ensure that customer expectations are fully understood and that the reached design meets the requirements of different functions. Lean Design is a product development in a knowledge-based environment. It supports design problem solving based on the learning cycle of “LAMDA” Look-Ask-Model-Discuss-Act to create the right knowledge environment. Knowledge Trade-off curve (ToC) is the key lean tool to enable the applications of SBCE. ToC is a tool to create and visualise knowledge in the way to understand the relationship between various conflicting design parameters to each other.
During this masterclass participants will:
- Discover what is Lean Design and why is it relevant to develop new solutions
- Understand the Set Based Concurrent Engineering process
- Reflect about the LAMBA model (Look-Ask-Model-Discuss-Act)
- Learn about Knowledge-based Trade-off curves to enable SBCE
- Get to know and reflect about successful Lean Design industrial cases
S P E A K E R S

Dr. Myrna Flores
CEO
Lean Analytics Association
Switzerland

Dr. Ahmed Al-Ashaab
Reader in Lean Product Development
Cranfield University
United Kingdom

Dr. Zehra Canan Araci
Professor
University of Sharjah
UAE

Dr. Alberto Hernández
CEO
Lean Methods Group
Mexico

Stefano Murgia
Chief Technical Officer
Mattei Group
Italy
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