Description
Lesson
As a consequence, over the past years servitisation and service design have gained huge traction among startups, SMEs, established global enterprises and also governments. Throughout this masterclass, participants will explore what is service design and how can it enable their organisation to deliver human-centric solutions to exceed their expectations by learning key principles and tools.
During this masterclass participants will:
- Obtain an introduction to service design and its impact in organisations and the economy
- Reflect about several successful cases of innovative services
- Obtain an overview of the service design methodology & approach
- Understand how to define a challenge & opportunity to bring service design to life
- Reflect and identify who are you designing for: customers, employees & stakeholders
- Gaining user insight learning several human-centred research methods
- Learn how customer journey maps and service blueprints are created and their impact
S P E A K E R S
Dr. Myrna Flores
CEO
Lean Analytics Association
Switzerland
Dr. Nicolas Rebolledo
Senior Tutor in Service Design & Director Service Futures Studio
Royal College of Art
United Kingdom
€25.00
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